She has also been recognized with Adweeks most prestigious honor, Brand Genius, and she was named Advertising Woman of the Year by the Chicago Advertising Federation. Everybody was willing to help you.What is something you learned early on that has carried with you into today? In just four years, he had clearly made a mark. When you look at the career progression that people can have in the retail industry and the career progression that people have at McDonalds, its quite remarkable. In her prior role as Vice President of Center HR & People Experience - Emilee led the Corporate Functions HR Business Partner team, HR Operations, Reputation & Engagement, Workplace Solutions, Safety, Security & Intelligence, Change Management, and Aviation. Never miss an insight. As you navigated a global pandemic and the rise of extreme social unrest during your first year as CEO of McDonalds, did any particular principle or philosophy guide you? As a brand, you want people to discover you. I think everybody has recognized were going to a world thats going to be more contactless, thats going to have more dine-away as opposed to dine-in. He previously served as Vice President of Weber Shandwick, a leading global public relations firm, where he supported some of the worlds largest brands with issues management and corporate communications. COVIDs a perfect example of that. Ive taken different lessons from all the leaders Ive worked for and admired. So what do you do? https://www.conference-board.org/events/CED-Distinguished-Leadership-Awards-DinnerFor more than a quarter century, the CED Distinguished Leadership Awards ha. Speaking during the company's 2017 investor meeting, Kempczinski noted that customers were spending more money at renovated stores. Jo has been part of the McDonald's System for almost 30 years, resulting in a deep knowledge of the McDonald's business and a true passion for understanding customers' needs. In the retail space, I have a lot of respect for how Walmart has engaged with their associates to address questions about their corporate brand. By Jonathan Maze on Nov. 07, 2019 Photograph courtesy of McDonald's Corp. Whether youre the CEO or youre working a fry station, if you fail to live up to the values, then you cant stay in the system. Im a Filet-O-Fish-no-tartar-double-ketchup guy. He describes Mr. Kempczinski as a "business savant," someone who is able to "translate insight into action into results." He also was struck by Mr. Kempczinski's genuine commitment to personal growth and development, as well as his focus on building meaningful connections. Michael Hsu, Mr. Kempczinskis former boss at Kraft Foods, now Chairman and CEO of Kimberly-Clark, saw the way in which these character traits, coupled with his deep understanding of consumer behavior, drove strong business performance. We think we can get even fasterand were also thinking about ways that the digital experience might work in drive-thru. Not any of the other sauces; just straight-up ketchup. While overseeing these 29 European markets and their more than 1,750 restaurants, Jo established a new structure and team for the European organization, resulting in consistently strong sales results. (200812), Director, corporate strategy and development With a loyalty program, do we welcome other people to ride on the same loyalty chassis? I think Nike does a great job of engaging customers and using pop culture to keep their brand relevant. He is a born leader who is multi-talented and come across to many of us as a charismatic leader who plays a major impact on the economic success of the Las Vegas Strip. Under his stewardship, the UK and Ireland business achieved gender balance at every level, including the Executive leadership team, and was nationally recognised McDonalds as the Top Employer for working mums, as well as being awarded the Best Employer for Mental Health. You cant ever coast. HACER Scholarships for Hispanic Students, Do Not Sell or Share My Personal Information. He was appointed Vice President Finance of the UK business 2008. So says Chris Kempczinski, President and CEO of McDonald's Corporation, in this interview with Dr. Lori Esposito Murray, President of the Committee for Economic Development, the public policy center of The Conference Board (CED). How does the brand remain so cohesive while catering to local tastes? In addition, Amy is licensed to practice law in Illinois. She is a Henry Crown Fellow of the Aspen Institute. We expect to roll out our loyalty program, called MyMcDonalds Rewards, in the US later this year and in all our major markets over the next couple of years. I like the Nuggets with ketchup. 65 years in business serving 65 million people a day (give or take). Everybody recognizes the golden arches. Everybody recognizes the golden arches. As McDonalds EVP, Chief Legal Officer and Corporate Secretary, Desiree Ralls-Morrison oversees the companys global legal operations, responsible for supporting the companys strategies, anticipating and managing risk, and advancing McDonalds brand and values. Yet by the fourth quarter of 2020, the companys global systemwide salesat $25.8 billionhad fully recovered to its 2019 fourth-quarter sales. The following are edited excerpts of their conversation. She has also served as the US Global Womens Leadership Network Co-Vice Chair. Any franchisee reading this is going to make sure they suggest a new item because they dont want to be calibrated. Ben Houchen and Simon Clarke back Boris Johnson to be Prime Minister. One of our values is that we open our doors to everyone. We did recognize three or four years ago that delivery was going to be a huge opportunity for us. And I feel good about what weve done. Mr. Kempczinski wasnt new to the company but unlike previous chief executives, he hadnt joined the restaurant giant decades earlier, either. That was the direction that I gave to the system. Whether youre the CEO or youre working a fry station, if you fail to live up to the values, then you cant stay in the system.. We had too many instances where a country or market was almost making up the playbook as they went along, and its because we werent as good as we could have been in sharing best practices. Most recently, he served as President, International Operated Markets, with overall responsibility for McDonalds wholly-owned markets outside the U.S. Joe began his McDonalds career in Strategy and New Business Development in 2002. Do you see your delivery model changing in the near future? Senior Vice President, Chief Learning and Development Officer, Catherine Hoovel Notably, as EVP, Chief Information Officer and Global Business Services at Cardinal Health, Brian completed one of the largest SAP implementations in the industry, to drive value throughout the company. It was a great reminder about the embedded cost of complexity in our P&L. Were going to make decisions with the long-term in mind. Its kind of amazing. The List 2022 honoree Chris Kempczinski answers 20 Questions, Meet The List of People Shaping Retails Future 2022, Introducing The Visionary 2022: Target CEO Brian Cornell, 10 go-to-market strategies move forward in NRF Foundation scholarship competition, The List of People Shaping Retails Future 2022, NRF Foundation Next Generation Scholarship. In this role, he was responsible for leading global strategic planning and was instrumental in the rapid scaling of McDelivery from a $1 billion business to more than $4 billion in 3 years. Pop cultures a great way to do that; our campaigns featuring [rapper] Travis Scott and [singer] J Balvin have paid off in a big way. One of the things that has defined McDonalds over the decades has been our emphasis on diversity, making sure we have a franchisee population that reflects the US population or the global population. We have a few specific issues here and there. 2017 - 2022McDonald's. When you had a leader that acted in a way that was incongruous with those values, it raised a question: Are we as good as we say we are? We also put the onions actually on the grill as opposed to putting the onions on at the dressing table. In this role, Kevin identifies and focuses on areas where we can continue to evolve our Accelerating the Arches growth strategy long into the future, and provides active counsel as teams execute against the strategy. Its not about you. Amy has eighteen years combined experience in compliance and safety, having previously launched compliance programs at the City of Chicago and DePaul University and served as the Chief Safety and Security Officer for the Chicago Transit Authority. What Im most impressed with are the people who are servant leaders the people who prioritize others.What decisions did you make during the pandemic that proved critical? Since joining McDonalds in 2012, Jenny has held a variety of roles related to restaurant and supply chain sustainability strategy and business integration. Mark has also held roles in Global Insights, Global Menu Strategy, and US Strategy & Insights. If you would like information about this content we will be happy to work with you. By using this website, you accept the use of cookies. And at the time of Mr. Kempczinskis one-year anniversary in early November, McDonalds stock had spiked even above the year-earlier price when he took over as CEO. As a working dad, Paul has consistently led conversations within the business and industry on the challenges of balancing a demanding work life with being a good husband, father, and friend. Working closely with Brunswicks Abu Dhabi and Dubai offices, the Riyadh team advises clients across sectors on areas including financial situations, corporate positioning and issues management. You also have to acknowledge there are things that we dont know. As for digital, I think everybody, not just in our industry, recognizes that digital is transforming how consumers are interacting with brands, how theyre experiencing things. Senior Vice President, Chief Communications Officer. Prior to becoming CEO, Chris served as President of McDonalds USA, leading the business operations of approximately 14,000 McDonalds restaurants throughout the United States. Going forward, we expect that many delivery orders will be placed on our own MyMcDonalds platform, providing us with important data to understand our customers preferences and cravings. My first mentor at P&G was a guy who defined what it means to be honest and upfront. He has been the "heir apparent" to Easterbrook since joining the company. Of Mr. Kempczinski, Mr. Kelly says, At college, we nicknamed him The Colonel given the similarity between his leadership qualities and those of Dukes legendary basketball coach. In the younger Mr. Kempczinski, Mr. Kelly also saw the tremendous energy and resilience that might have predicted his traveling the globe not only as a rising leader in business but as a serial runner of marathons far and wide. Brunswick is committed to being the most diverse, equitable and inclusive advisory firm in the world. Here are a few questions, along with Kempczinskis answers (watch the video above for all 20 Questions):What is the biggest risk you have taken in your career? Are we making the right trade-offs between keeping our restaurants open, keeping communities served, keeping employees employedbetween all of that and keeping people safe? He is a strong advocate of the power of the McDonalds three-legged stool and what can be achieved through collaboration between DL partners, suppliers, and corporate teams. In 2012, Paul was promoted to the position of Senior Vice President, Chief Financial Officer, with additional responsibility for the companys Development and Supply Chain functions. One of our values is that we open our doors to everyone. You never know exactly what youre going to get back from customers. The whole world was in crisis mode, but Chriss calm demeanor and thoughtful approach ensured that as a team we could implement the swiftest operational transformation in our history to protect restaurant crew and customers, while providing financial support to franchisees to ensure they could focus on running their restaurants rather than worrying about what the future might hold.. He joined McDonalds from VF Corporation, where he served as Vice President, Global Inclusion and Diversity, building the companys first I&D strategy and turning it into an award-winning program. And Kempczinski had been in the role for less than five months when COVID-19 shut down many of McDonalds 36,000-plus dining rooms around the world, sending the companys revenues plunging and generating high anxiety among employees and franchisees. And yet the menu varies from culture to culture, place to place. Whats this we hear about changes to your iconic burgers?The adjustments were making are a series of small changes that add up to one big difference our customers really notice. Hed come to McDonalds in 2015 after holding top management positions at Kraft Foods and PepsiCo. In following that example, Ive tried to not put a lot of corporate spin and polish on stuff, but to just speak in a pretty open, honest way about how I see things. When you travel abroad, do you have any favorite international menu items? McKinsey: Might there come a time when your business is more than just selling burgers and Born in 1968 in Cincinnati, Ohio From there, he moved on to roles of increasing scope and responsibilities that included regional and international leadership such as Vice President & General Manager of the Indianapolis Region and Managing Director, McDonalds Korea. Youre going to love those grilled onions. Where do we have credibility to speak and stand behind our values and commitments? Chris Kempczinski. A common thing that I will hear from people who are not in the industry is that retails a dead-end job. Jill began her career as a marketing trainee at Colgate Palmolive and later joined British Airways, rising through the company to eventually lead Global Marketing. She also advises both the Board of Directors and CEO. Ive taken different lessons from all the leaders Ive worked for and admired. One of the things that has defined McDonalds over the decades has been our emphasis on diversity, making sure we have a franchisee population that reflects the US population or the global population. I didnt think we were getting enough out of that investment. What are we certain of? Theres the promise of potentially what youre going to learn but theres also the risk of starting all over. He was responsible for 6,000 McDonalds restaurants across China, Hong Kong, Italy, Netherlands, Poland, Russia, South Korea, Spain, and Switzerland. But Im now a convert to the spicy. When you put other people first, I think thats what allows you to stand out. In India, you have the tikka masala burger. new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], We use the expressionIm sure other companies use it as welltheres freedom within the framework. CIO Fletcher Previn and his team compressed 10 years of strategy into 10 weeks of execution, reports Philip Delves Broughton. Early on, I wanted to put my fingerprints on what was already a very strong set of values and make clear that we are absolutely committed to them. Right now, if you look at where our franchisees are, I feel very good about their health. There are social issues on which you havent hesitated to speak outfor example, you put out public statements after the killing of George Floyd and after the attack on the Capitol. She serves as a Non-Executive Director of InterContinental Hotels Group (IHG). It was a tough test for any new CEO. In July, in response to the killing of George Floyd, McDonalds posted a video titled, They were one of us. How do you view the responsibility of brands such as McDonalds to take a stand on social issues? (It also says Kempczinski joined the Crown-led task force.) In this role she leads Corporate Employee Relations, Diversity, Equity, and Inclusion, Total Rewards, and Talent Management among other areas. During his time as CFO, the company increased systemwide sales by over 25% to more than $100 billion, increased the number of restaurants worldwide by more than 10% to nearly 40,000 restaurants, and returned over $50 billion to shareholders through dividends and share repurchases. Rather, this was a moment to double down on what we stand for and make it clear that it applies to all of us equally. In this role, Manu oversees the companys Data Analytics, Digital Customer Engagement, Global Marketing and Global Restaurant Development and Restaurant Solutions teams, creating a more authentic and compelling experience at each physical and digital McDonalds customer touchpoint. In early November, Brunswick Partner Jayne Rosefield, head of the firms Chicago office and Global Consumer Industries Practice, interviewed Mr. Kempczinski. Before joining McDonalds, Desiree spent more than three years as General Counsel and Corporate Secretary at Boston Scientific Corporation, where she provided global legal leadership across all of its businesses, regions and functions. We did recognize three or four years ago that delivery was going to be a huge opportunity for us. Within one year and one month of joining McDonalds, Kempczinski was promoted to president of McDonalds USA in October 2016. As Executive Vice President and Global Chief Impact Officer, Jon is leading the effort to harness the unmatched scale and reach of McDonalds to affect purposeful change around the world. Catherine has also held roles as Sr. Director Global Planning and Analysis, Director Financial Management and Development for US McOpCo, Director of Financial Reporting and Director Corporate Analysis and Support. The things you just referenced there are about us getting more aggressive, getting more out of our investment and then embracing our role in culture. Ian previously served as Vice President and Chief Financial Officer for Asia-Pacific, Middle East and Africa, and as the Regional Vice President of Europes East Division. Just hours after McDonald's had released what Kempczinski, 51, called possibly the "worst" quarterly results in the history of the companysales dropped 24% the CEO joined TIME for a video. To lead, you have to be out there talking a lot and, in some cases, saying the same message over and over and over. So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? He lives in Chicago, IL, with his wife and two kids. Were going to lead by example. I hope so. I dont have all the answers, and if I pretended I did have all the answers, people wouldnt believe me. She is also a member of the Rework America Business Network (RABN) focused on reskilling and upskilling our national workforce. About Chris Kempczinski is President-McDonald USA at McDonald's Corp. Quite simply, we commit to use our Scale for Good.All of this is underpinned by our core values, which are the bedrock of our company. Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. As you hear feedback, you need to pivot and respond appropriately. Prior to joining McDonalds, Gonda served as Senior Vice President of Corporate Affairs at Chobani, a leading natural food company, where he served as a member of its executive leadership team responsible for strategic communications initiatives, public affairs, government relations, sustainability and the companys philanthropic efforts. Our purpose is to feed and foster communities, now more than ever. The challenge for us is to decide where to get engaged. This includes loyalty which is now in nearly 50 markets introducing new innovations like artificial intelligence and automated order taking, and modernizing data systems to move faster while improving the experience for customers and crew. Senior Vice President and Chief People Officer, IOM, Bethany Tate Cornell Manu has been part of the McDonalds System for more than 20 years, with extensive knowledge of the companys global customer base and deep understanding of the needs of McDonalds customers. That is our primary responsibility, so we try to stay pretty focused. First, we have the four pillars of what we call our Corporate Leadership Platform: supporting local farmers and local sourcing, protecting our planet, serving our communities in times of need, and providing jobs and opportunity. In our top markets, our drive-thru service times are now about 30 seconds faster than they were two years ago. She serves as Vice Chair on the board of Ronald McDonald House Charities of Chicagoland & Northwest Indiana and is an Executive Committee member. He also received an MBA from Webster University. What are your values? Senior Vice President and Chief People Officer, IOM. Weve been in the Drive Thru business for decades, so I dont want to say that we had any foresight in that. Early on, there was a lot of trepidation: Well, we dont want to be seen as somehow capitalizing on the pandemic. But our communities wanted to understand how companies like McDonalds were supporting them, and our purpose of feeding and fostering communities was so aligned with the need of the moment. The global technology organization powers the industry-leading capabilitiesfrom restaurant and digital technologies to business infrastructure and cybersecurity. Response to Chris Hedges. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. Morgan earned her MBA from Harvard Business School and her bachelors degree from Dartmouth College. Chris Kempczinski: Its definitely been an unusual onboarding into this role. Paul Pomroy was appointed Corporate Senior Vice President, International Operated Markets in November 2021, and oversees 12 markets, including Italy and Spain, encompassing more than 3,500 restaurants. Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. Partnering with stakeholders across the business and beyond, Jennys team serves as stewards of McDonalds global ESG commitments, which leverage the brands scale and presence in over 39,000 local communities worldwide to foster meaningful change at scale, while addressing some of the most pressing social and environmental challenges facing the world and the company today. Prior to this role, he was Vice President of Operations in France, overseeing the creation of the Experience of the Future program, which is currently deployed in all McDonalds restaurants worldwide. He also was an instructor and faculty administrator for the University of Phoenix for several years. Prior to becoming CEO, Chris served as President of McDonalds USA, leading the business operations of approximately 14,000 McDonalds restaurants throughout the United States. What dont we know? At Boeing, Heidi led initiatives for 160,000 employees across a $76 billion global enterprise and oversaw the companys leadership and learning, talent planning, employee and labor relations, total rewards, and diversity and inclusion initiatives. Chris Kempczinski was enjoying a quiet moment at his home in Chicago last autumn when he received a call from Chair of the Board of McDonalds Corporation, Rick Hernandez. So says Chris Kempczinski, President and CEO of McDonald's Corporation, in this interview with Dr. Lori Esposito Murray, President of the Committee for Economic Development, the public policy center of The Conference Board (CED). He describes Mr. Kempczinski as a business savant, someone who is able to translate insight into action into results. He also was struck by Mr. Kempczinskis genuine commitment to personal growth and development, as well as his focus on building meaningful connections. McKinsey: Looking back on your tenure so far, is there anything you wish youd done differently? Since joining McDonalds in 2017, Morgan has been the driving force behind some of the Brands most inspired marketing campaigns. Under her guidance, Boeing reimagined their HR model and transformed talent development and mobility system wide. Pivot to lunch, I always get the fries. Previously, Marion served as Senior Vice President and Chief Supply Chain Officer, North America, where she was responsible for executing the strategic direction of McDonalds Supply Chain, including the oversight of nearly $14 billion in food and beverage, equipment, packaging and premiums, and distribution for more than 15,000 restaurants across the U.S. and Canada. At each turn, Brian successfully modernized technology systems, built new capabilities, and elevated the role of digital in building relationships with customers to drive growth. As Chief Communications Officer at McDonalds, Michael Gonda is responsible for driving integrated communications strategies that focus on protecting and advancing the reputation of the company globally. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Executive Vice President and Chief Financial Officer. feel-good moments for everyone. Emilee has also served as Vice President, People Strategy with responsibility for People Data & Insights, Strategic Planning & PMO, Enterprise Change Management, Communication, and People Technology Alignment. Far from being a dead-end job, retail offers an opportunity for people that doesnt exist in most other places.Since 2015, the Honors has raised the funds to continue to provide programs and resources that connect people to an industry thats a great place to start and grow. Chris Kempczinski had been at McDonald's less than five years when he was named president and CEO, in November 2019, rising to the top job after his predecessor was fired for violating company policy on personal conduct. . As it turned out, the strong emphasis on our core values in early 2020 really hit home and helped us address the challenges we faced when COVID-19 came along. Food is such a local experience that you have to give people some latitude to adapt to local tastes. When I travel abroad, I embrace the hospitality of the franchisee that Im visiting. My answer is: ensuring the relevance of the brand. In 2015, he stepped into the Chief Financial Officer role for McDonalds High Growth Markets. Chris is responsible for driving McDonalds growth strategy, Accelerating the Arches, and ensuring that the companys values are embedded throughout the system as the filter through which all our business decisions are made, bringing its corporate purposeto feed and foster communityto life. AP News Summary at 11:20 p.m. EST. That new CEO is Chris Kempczinski, and here are five facts you need to know about him: In the press release announcing his promotion to CEO, Kempczinski said: Im thrilled to be leading this incredible company. She lives in Chicago with her husband and three children. Vice President, Chief Sustainability Officer. But what so impressed me about him was that he was firmly focused on the future, on moving forward. If you have the golden arches outside your door, youre serving the core menu. In just four years, he had clearly made a mark. He earned a bachelors degree with honors from Brown University and lives in Chicago, IL, with his wife, son and daughter. She joined McDonalds in 1993, responsible for managing the supply of several national product categories. Now, we actually have to create some advantage there. (200003), Boston Consulting Group Maybe there is a lane for our loyal customers that allows them to go through in a faster way. Everybody has a clear sense of it. Her team leverages the scale of $50 billion spend in food, packaging, logistics, toys, technology, equipment and other services while driving safety, quality and sustainability leadership in the industry. We have a big advantage with 40,000 restaurants. Paul has been a key member of the McDonalds team for 25 years and in that time has held a variety of leadership roles, always maintaining strong relationships with Franchisees and suppliers. 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